![]() In this case, it’s important to equip your fintech solution with charts and tables. Some people love numbers, but they hardly make up the majority. Just showing a human touch, like wishing a good day to your users or reminding them about important dates in their life is enough to create a positive emotional impact in their lives. To retain customers, companies providing fintech services should not only know what their target audience needs but also what they feel, how they react to your product, and what might make them smile or feel grateful. The mission of designer teams is to wrap up the so-called obstacles (for instance, KYC and AML) into unobtrusive processes that don’t bother users too much. Modern technologies provide several ways to guarantee the protection of users’ sensitive personal and financial data. All these efforts are aimed at decreasing possible confusion. It could be the reason why users have to provide specific information or tell them how the layers of protection work, etc. If you don’t want your app to make a demanding impression, you can always break long onboarding forms into several steps with some explanations along the way. Data ManagementĪlways ask users to provide the minimum amount of information at a time. Even if designers find some features clear and straightforward in their understanding, they should put extra effort into additional testing to make sure that the final product won’t bring any confusion to anyone. As statistics show many elderly people are hopping on apps to help them to control their finances and quite often they need user journeys inside the app to be as smooth and simple as possible. What is meant by this is that users of fintech solutions are not always tech-savvy people. 5 Difficulties of FinTech UI/UX Design 1. Let’s discuss possible hurdles that could be put in the way of a fintech designer. One of them is preventing emotional spending by users. Furthermore, there are other psychological issues specifically of a spending nature that solutions representing the fintech sphere should take into consideration. Such government guidelines based on a fintech company or startup’s country of origin should be known to design teams. Since Revolut does not have a specific UK banking license, even though the startup is based in the UK, the designers and copywriters work hand in hand to refrain from using the word bank for legal reasons. If you take a closer look at how the app positions itself and attracts new customers, you’ll notice that they pay particular attention to branding and a smooth user experience. ![]() This means that the way it looks and appeals to users is crucial. It is a neobank that exists exclusively online. ![]() To show the importance of fintech product design, let’s take a real-world example: Revolut. Banks and other financial organizations didn’t have any other choice than to start playing by the new rules and adopt new technologies, robust protective mechanisms, and also new design patterns bringing user-friendliness and attractivity to fintech solutions. This confusion has been growing and growing like the Babel tower until FinTech startups knocked on the door of the financial world bringing new standards of customer service. It is historically known for complicated operations, and long waiting times for many of the requests, either a credit score inquiry or loan approval and its specific terminology. If there is any sphere that was created to confuse the customer, it’s banking or financials in general.
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